Campaign Objective

Mela was organized to promote their brand promise Today.Tommorow.Together. and also aimed to promote domestic tourism supporting Visit Year Nepal 2020.

Activity Summary

The one day event on 3 different locations which consist of music by top artists, foods, engagement booths, on ground activities and fun filled activities. The Mela was organized in three different cities of Nepal i.e Itahari, Birgunj and Butwal.

Artists included Deepak Bajracharya and Rhythm Band, Aashish Rana (Laure), Kali Prasad Baskota, Melina Rai, Tika Prasain, and actress Priyanka Karki, among others will perform in the fair to entertain visitors. Artists Raymon Das Shrestha and Sahana Bajracharya hosted the mela. Local artist also performed during the event. Mela also included shooting star performance by international artists.

Mela also comprised of kids zone which included fun activities such as painting, playdoh, lego, freego hover board, mini go kart, pogo stick, inflated castle, duck fishing, and angry bird games, to name a few exciting activities. For youth too, there will be exciting games including penalty kick, balance the hanger, knee trembler and snooker pro and many more.



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