Lifebuoy School of 5
Time and Duration:
2013-2019
Activation Location:
Nepal
As a part of the global campaign, Lifebuoy brand aims to change the hygiene behavior of ONE BILLION children across Asia, Africa & Latin America, by promoting the benefit of hand washing with soap at 5 KEY OCCASIONS, thereby helping to reduce child mortality. The program deploys lifesavers (Brand Promoters) to covers 5 non-negotiable activities at the selected locations where the 21 days format activity was rolled out i.e. 21 days hand washing , Glow Germ demo (through Flipchart), Pledge, Rewards, Mother & Child Interaction, distribute education materials and soaps.
As a part of the global campaign, Lifebuoy brand aims to change the hygiene behavior of ONE BILLION children across Asia, Africa & Latin America, by promoting the benefit of hand washing with soap at 5 KEY OCCASIONS, thereby helping to reduce child mortality. The program deploys lifesavers (Brand Promoters) to covers 5 non-negotiable activities at the selected locations where the 21 days format activity was rolled out i.e. 21 days hand washing , Glow Germ demo (through Flipchart), Pledge, Rewards, Mother & Child Interaction, distribute education materials and soaps.
Client: Unilever Nepal
Type of Campaign: National Level School Activation
Target Group: Children studying in class 1-5
Year of Execution: 2013-2019
Total School Reached: 1950
Total Students Reached: 6,58,960